Further information on:
“How do I get a compelling growth
Option #1: Bad: Renaming the Operating Budget Process
No matter how you try to rationalize it, a budget is not a strategy. Budgets are
a financial exercise. They may even be based on a business model, but they do
not indicate that it is the right business model.
What model is right for your situation?
Successful business models are not scarce, but finding companies that pick the
right ones for their situation are rare. A good resource on the subject is 'The
Profit Zone' by Adrian Slywotzky.